Worked for Vauxhall
Not to nit-pick (
) but GM already had Opel OPC set up back in '97 developing performance models, so when they launched the UK equivalent Vauxhall VXR brand in '04 they already had the Speedster (thanks to Lotus) and Monaro (thanks to Holden) to carry the new name (which itself came from Vauxhall VX Motorsport), followed by the Astra, Zafira, Vectra, Corsa, Insignia and Meriva.
Kia aren't even in remotely the same position to launch a sports brand yet. The Stinger is unquestionably positioned as the brand's halo model and it might, in time, do great things for them - maybe increasing visibility in motorsports and/or justifying the development of performance derivatives of its other mainstream models - but not yet.
Ekona wrote:people may not want it because it's a 'cheap and nasty Korean thing'
Maybe, but having won ICotY every year since 2013 they're definitely increasing brand awareness and shaking off that reputation. I mean, if Škoda can manage it..
Ekona wrote:In non-Kia news, I'm taking my car to Center Gravity this week, the same place that did my fancy geo for the 911. Going for a proper chassis tune, so ride heights/corner weighting/geo etc. Hopefully they can cure me of the understeer and lack of trust I have in the front end right now. £600 mind...
Sounds like a small price to pay for getting chassis confidence! I still haven't had a ride yet